This formula shows how people calculate their satisfaction with what you’ve done for them.
Satisfaction = Reality – Expectation
Obvious, I know, but all too often forgotten. So here are two ways to lift your clients satisfaction levels .
- Make whatever you deliver for them much better.
- Promise them less.
Option 1 is by far the best but if you’re a bit short of time I’d probably go for option 2.
Hope this helps.