Getting people to make decisions especially when there’re loads of options!


Ice Cream and Waffles

Someone who obviously couldn’t make their mind up!

True story. Last weekend my wife and I were having lunch in an Italian restaurant just off Leicester Square. Sitting behind us was a mom and dad with their young son who was just being offered one of the considerable number of ice creams for desert.

Mom wandered off so dad lists out a long string of options – the kid can’t decide so dad reads them out again with a pretty similar outcome.

Mom arrives back and says: “do you like strawberry over chocolate?” the lad opts for Strawberry “is that better than vanilla?” a nod of the head “well what about raspberry ripple?” thinks…. go on then. Decision made.

The difference between getting a decision and not often comes down to two things: –

  1. Using your knowledge to trim out unsuitable choices (mom knew he didn’t like half the options on the menu so didn’t bother to offer them up)
  2. Make it either/or (she presented the lad with two choices each time – easy to make a choice then).

You really had to be there to see it but, the way mom got the decision was just awesome – worth thinking about I reckon.

Image courtesy of piyato / FreeDigitalPhotos.net

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Passionate about making business development a profession not just a job. Built and sold a £40m group in less than 9 years. Doing it all again and loving it!

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Posted in Communication, Efficiency and Effectiveness, Sales, Sales Conversion
3 comments on “Getting people to make decisions especially when there’re loads of options!
  1. ianmcalvert says:

    Reblogged this on Welcome to Ian Calvert and commented:
    This is such a relevant article that is so easy to replicate in our everyday life. Have you actually thought about how you implement FaB in what you do each and every day?

  2. Daniel says:

    It is amazing how having many choices can cause us to go into paralysis in making a decision. I have experienced this myself many times, and this is a great way to think about overwhelming choices. Thanks for the interesting article.

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Mike Ames

Passionate about making business development a profession not just a job. Built and sold a £40m group in less than 9 years. Doing it all again and loving it!

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