The most powerful word in sales and persuasion is……


Most Important Word In Sales“Why”.

You can tell people the “what” and the “how” but if you can explain the “why” in a compelling and believable way that your audience can relate to you are much, MUCH more likely to get what you want.

When selling or persuading work on the why!

Image courtesy of Stuart Miles / FreeDigitalPhotos.net

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Passionate about making business development a profession not just a job. Built and sold a £40m group in less than 9 years. Doing it all again and loving it!

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Posted in Communication, New Business, Sales
2 comments on “The most powerful word in sales and persuasion is……
  1. Alan says:

    People don’t buy what you do, they buy why you do it! It is a question of really understanding what you believe in?

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Mike Ames

Passionate about making business development a profession not just a job. Built and sold a £40m group in less than 9 years. Doing it all again and loving it!

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