Why you should connect on LinkedIn to everybody in your organisation


The more people you're connected to the easier business development becomes!

The more people you’re connected to the easier business development becomes!

I get asked the same question time and time again by my clients “why should I connect to my colleagues in the firm?” A fair question and one that has a resounding yet simple answer.

I was recently asked it by one of my leading clients and drafted up the email you see below to go to all partners. I thought this may serve as both an explanation and as a template should you want to email your colleagues for the same reason.

I hope you find it useful.

Subject: Why do I need to connect on LinkedIn to my colleagues in the firm?

I get asked this all the time and fully understand the concerns you may have so I thought it might be worthwhile explaining why we encourage everybody within the firm to link to everybody else. Let me do this by using an example.

Employee A has decided to target company X to sell her services to but doesn’t know anybody there or, in fact, much about them at all.

Employee B happens to know Contact X, who works at company X, from a previous life.

Now if Employee A and Employee B are connected on LinkedIn as soon as Employee A searches for company X on LinkedIn she will see that Employee B has a contact there.

She will now be able to speak with Employee B to ascertain how well he knows Contact X and if well enough perhaps set up a fact-finding meeting to understand who the decision makers are, the incumbent suppliers, their budget and so on. This information is crucial when targeting a new company.

The purpose of all of us linking together is to create a firm-wide super network which not only speeds up the capture of new clients but will also make that all important “first contact” a good deal easier.

One of the biggest assets any firm possesses is the combined networks of its people – why not make the most of it.

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Passionate about making business development a profession not just a job. Built and sold a £40m group in less than 9 years. Doing it all again and loving it!

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Posted in Business Development, LinkedIn, New Business
2 comments on “Why you should connect on LinkedIn to everybody in your organisation
  1. Mike, you need to deal with the fear of employee A (or B) that one of them will not gain the entire kudos (and money) deriving from the introduction. 50% of a cake is better than 100% of nothing, but the trouble is that most firms will give 100% of the credit to one, and that will often be the one who’s best at gaming the system, rather than playing fair. Over to you!

    • Mike Ames says:

      Tricky call Nick and one without a simple answer I’m afraid. I do believe that somebody who is a) good at meeting and building relationships with new people and b) is selfless in their business dealings will always bubble to the top. Of course it might be at a different organisation because those people also tend to be the ones most likely to be head-hunted too!. Protectionism never works out in the long run in my experience.

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Mike Ames

Passionate about making business development a profession not just a job. Built and sold a £40m group in less than 9 years. Doing it all again and loving it!

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