Why persistence is omnipotent – sort of

Persistent Wasp

Are you lookin’ at me mate?

I was watching a dozy late summer wasp trying to escape the house the other day. His tactic was simple: keep flying at the window until magically it would give way and he would once more taste the fresh, clean Birmingham air.

He must have been at it half an hour before I got up, opened the window and shooed him out into the garden.

The thing is persistence on it’s own isn’t enough. Einstein said that his definition of madness was doing the same thing over and over in the same way and expecting a different outcome each time. I’m guessing that the wasp hadn’t read much Einstein over the years.

But, you know I think we can all be like that wasp from time to time: keep on doing the same old thing the same old way and being surprised and maddened in equal measures when it doesn’t work out the way we want.

If that’s you (and it really is all of us from time to time) STOP. Stand back and reconsider your options: what are you trying to achieve; what’s working; what isn’t and what can you do differently.

Oh and one last thing. The wasp didn’t ask for any help (he might have done but my Wasp is a bit rusty these days) but when I intervened he achieved his objective. We’re different because we can talk. Don’t be afraid to ask for help – sometimes others can see and do what we cannot.

photo credit: ta-graphy via photopin cc


Passionate about making business development a profession not just a job. Built and sold a £40m group in less than 9 years. Doing it all again and loving it!

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Posted in Achievement, Efficiency and Effectiveness
5 comments on “Why persistence is omnipotent – sort of
  1. Sharon Baker says:

    Classification: For internal use only YUK I hate wasps Mike!

    Kind regards, Sharon Baker

  2. persistence is the hinge of all virtues but persistence like this wasp is never required as that is no true persistence at all

  3. Chris Weston says:

    And sometimes there are more interesting things than what is beyond the window – you might be better off where you are!

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Mike Ames

Passionate about making business development a profession not just a job. Built and sold a £40m group in less than 9 years. Doing it all again and loving it!

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