Doesn’t matter what you buy a surly shop assistant will make the buying experience an unhappy one.
Even if your lawyer gets the result you want you won’t feel good about the deal if they constantly failed to return your calls.
The electrician may have fixed the problem but you’re unhappy because he left a mess behind him.
Your accountant did your books OK but she never smiled once during the whole time you were with her.
We can get good products and services anywhere these days but the thing that keeps us coming back for more and compels us to tell our friends they should do the same is based largely upon how the experience made us feel.
Just delivering the required result isn’t enough any more – the experience has to be fulfilling too.
How fulfilled do you leave your clients when you’ve done with them I wonder?