You’ve decided to write a blog – here’s 14 things you can blog about.


Blogging bumper sticker

You’ve decided to start writing a blog. Gaining credibility, reaching a wide number of new people and having a platform to promote your brand/opinions/thought leadership/ideas/experience and so on has finally got the better of you. But what to write about?

In fact this is one of the most common objections to starting a blog:” I’m not sure what I could write about”. Well, I’m not saying that what follows is definitive but I do read a lot of blogs and I have been writing a blog myself for a couple of years so I’m going to put it out there and see what happens.

1  News

Anything current that you feel your readers would be interested in. Obviously if you are writing for a specific audience this is easier but even if you aren’t if you find it interesting you have to believe your readers will too. Remember if its news it’s usually interesting.

2  Opinion

Coming off the fence and putting your opinion out there is usually quite compelling. Too many people play it safe which is, well, safe but if you want to stand out from the crowd be prepared to stand up and be counted. My advice is to avoid politics, religion, race, sex and sport. Nothing to be gained there, but anything else is fair game.

3  Experience

Let’s face it most people are reading your blog because they respect what you have done as much as anything else. Feel free to share your experience with your readers especially if you can draw conclusions or a lesson or two that people can take away. The best lessons are learned on the playing field not in the classroom.

4  Stories

Everybody loves a story. If you can spin a yarn that people can relate to, especially if it’s true, you can engage your readers like nothing else. Follow this up with a message or lesson and you will have delivered a great blog post to your readers. It doesn’t even have to be your story although “true” is good.

5  Reviews

Aim to summarise a book, paper, article, video clip, presentation or seminar without plagiarism but in a way that informs and enlightens your readership. Many people don’t have time to experience the source themselves so you will be providing a valuable service if you can do it on their behalf.

6  Knowledge

You know loads of stuff (if you didn’t you wouldn’t be thinking of writing a blog now would you) and what better place to share it than a well-crafted blog post. You can write this as a structured argument but a more popular approach is the “10 ways to ….” which is proven to attract readers.

7  Lateral

Every now and then it is nice to toss in a left-fielder: something that is nothing to do with your normal material. This could be a personal reflection on a subject that you think your audience would be interested in or maybe just a personal rant. So long as you don’t break the rules of decency and you don’t do it very often it will make a welcome change to your blog roll.

8  Ideas and thought leadership

This is your big chance to demonstrate how different you are and how you a leader not a follower in  your chosen field. New ideas, challenging stances and provocative opinions are all very compelling. Obviously if you aren’t big on original thought you should probably steer clear of this one.

9  Research

If you have conducted a credible research project or perhaps run an on-line survey provided they are on a subject that your readers are interested in and you have been rigorous in your preparation you could have a blogging goldmine on your hands. Everybody loves information gathered from the masses and insightfully analysed. Also not many bloggers regularly publish research they have conducted themselves so it’s worth doing it for that reason alone.

10  Events

If you attend any kind of event that you can draw some useful information or messages from then this has to be a rich source of posts. If you attend the right kind of events there are bound to be some interesting speakers with some juicy messages of their own. You are just the conduit.

11  Guest

Of course we all know the benefit of asking another blogger if you can swap posts but I really like inviting people who have a skill or experience that my readers would like to hear about but do not blog themselves. I have had some great posts by doing this as well as adding a little value to my guest blogger – deep down everybody likes to have their message heard.

12  How to….

If you can write a post that explains how to do something that your readers would value this has to be a powerful piece. Again, the old “10 steps to be able to…” format works but in truth anything that helps people to achieve an outcome will work.

13  Promotion

Occasionally it’s OK to write a blog post that promotes what you do. Broadly speaking the blogging community frowns upon those who blatantly sell their wares but I think if you selflessly write post after post every now and then it’s OK to bang on about what you do – don’t make it too often though eh?

14  Posers

If you can ask your readers for help answer a relevant question or for their opinions on one subject or another you will not only engage your readers but will get a fresh source of ideas as well. I don’t do this enough, unfortunately, but when done properly it will create a great post so and generate some “noise” to boot!

photo credit: Scott Beale via photopin cc

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Passionate about making business development a profession not just a job. Built and sold a £40m group in less than 9 years. Doing it all again and loving it!

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5 comments on “You’ve decided to write a blog – here’s 14 things you can blog about.
  1. salesgayan says:

    Nicely Articulated. Thanks for the insight

  2. Dan says:

    Surely if you can’t decide what to blog about, then you* shouldn’t be writing a blog. There’s enough noise coming out of people just venting as it is!

    * I mean “one”, not you personally, of course, Mike. 🙂

    • Mike Ames says:

      Good point Dan but there are some people with some good things to say but they are put off by not knowing how to start and by thinking that they should only blog about the technical aspects of their job whereas, as you can plainly see, this is not the case.

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Mike Ames

Passionate about making business development a profession not just a job. Built and sold a £40m group in less than 9 years. Doing it all again and loving it!

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