5 reasons why people won’t write blog posts and what to do about them.


Don't die with your song still inside you - blog it out!

So there you are. You’ve managed to put together a Blog for your company or your department and you’ve written a few posts and got them out there. Everybody is saying positive things and what a great idea it all is to be a part of the social media revolution and then you have to go and spoil it all by asking other people to write posts as well.

At first there are some vocal, if not a little muted, noises of ascent but nothing appears so you turn up the heat and confront people about their lack of post-like deliverables. Apart from a lot of toe-shuffling and navel-gazing nothing much happens as a result.

But why the hell not?

It’s soooo easy and beneficial and useful and full of lovely Google-juice surely people would be biting your hand off to get their fanatical ravings out there ahead of Tompkins in Corporate Finance. Well I have been conducting a little straw poll of late and these are the most common reasons for people not putting finger to key-board and what you can do to lessen or eradicate each one.

  • Not enough time: to begin with limit the number of words to about 250 which is the size of an average email. The chances are they will surpass this but just providing the boundaries makes it seem easier.
  • I’m not sure what to write: publish a list of topics and subjects you would like posts on. Also make it clear that it’s best to keep the message simple; a blog post is not meant to be a Ph.D. thesis!
  • My writing isn’t very good: make it clear that you will edit every post that is submitted so that any grammatical and speling erors will be picked up before being published.
  • I don’t know how to go about it: get them to email their copy to you which you can then publish on their behalf. After a while they can do it themselves provided you don’t mind losing control >:-{
  • I feel a bit embarrassed: allow them to publish anonymously – big girl’s blouses!

Once people get into the habit it should be easy to maintain their flow – well that’s the theory anyway.

I wonder if you’ve encountered any other excuses – I’d love to hear about them and what you are doing to sort the 19th century-dwellers out.

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Passionate about making business development a profession not just a job. Built and sold a £40m group in less than 9 years. Doing it all again and loving it!

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Mike Ames

Passionate about making business development a profession not just a job. Built and sold a £40m group in less than 9 years. Doing it all again and loving it!

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