4 comments on “Why Christmas e-cards are a bad idea and what you can do about it!
  1. Joy McCarthy says:

    Thanks for this Mike – the very thing we’ve been deliberating. I don’t like ecards and hold out for the real thing, but we have been giving it some thought. Mind is made-up – real cards it is.

    • Mike Ames says:

      It’s easy to test: what do you value more a hand written card with a personal message or an email you may not even get time to watch (“not another e-card; I’ll watch it later”.

      Good call I’d say.

  2. Last year, for my top 20 clients, I did personalised Moonpig cards. Chose the image to suit the client, customised the wording inside. Took a whole afternoon but the clients LOVED it.

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Mike Ames

Passionate about making business development a profession not just a job. Built and sold a £40m group in less than 9 years. Doing it all again and loving it!

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