Short of time? 5 Quick Ways to use Twitter to Help Business Development.


Twitter has a number of uses: marketing, research, sales, communication, branding to name but a few. But the big challenge is making the time to Tweet to help your business development endeavours when you are overloaded.

People who use Twitter to engage clients and generate revenue seem to Tweet several times an hour so what can the hard-pressed professional person do that will be of any benefit to them.

Here are 5 things to remember: –

  • You don’t have the time to be a volume provider so don’t try. Go for quality not quantity.
  • Create a list of those Tweeps who consistently provide interesting Tweets. View the list once a day and retweet the best of them.
  • Even if you publish a blog follow several others and make sure you Tweet the best of them to your followers.
  • Create a second list of people you want to be in contact with (potential clients and influencers) and retweet, reply, acknowledge and mention them. You stand a chance of being noticed this way.
  • If you establish an e-rapport with one of your targets invite them to join you on LinkedIn where you will be able to contact them directly.

Of course there are more productive ways to use Twitter but if you are really short of time they are probably not open to you. This approach only requires a few minutes a day but if used consistently will produce a steady stream of contacts for you to develop.

[tweetmeme source=”mike_ames_flair” only_single=false]

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Passionate about making business development a profession not just a job. Built and sold a £40m group in less than 9 years. Doing it all again and loving it!

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Posted in Business Development, Twitter
5 comments on “Short of time? 5 Quick Ways to use Twitter to Help Business Development.
  1. Really helpful, Mike. I think this is one of the most difficult of the social networking sites to use effectively.

  2. kristen Berry says:

    Good info here, thanks for the tips.

  3. Liam K says:

    Mike like the article I remember the days when you didnt get Twitter lol

  4. nick goddard says:

    These are some useful ways to utilise and organise Twitter – not really using lists in the most efficient way, so will have to be more disciplined. Thanks

    • Mike Ames says:

      I think without the Lists Twitter is a nightmare. There is so much junk on there that only by carefully segmenting the people you follw can you get to the cool stuff without investing hours of pointless effort. Try taking a look at this I think you will find it useful http://www.feedera.com

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Mike Ames

Passionate about making business development a profession not just a job. Built and sold a £40m group in less than 9 years. Doing it all again and loving it!

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