Guest Post: Is it possible to win new business by using courgettes?


This is a guest blog post by Richard Gaunt who is a partner at Birmingham accountants Thomas and Young (http://www.thomasandyoung.co.uk ).

Last year my father in law was unwell and unable to look after his prized vegetable plot. I therefore took charge and wanting to grow something different from the usual I planted some courgettes. Being naïve I planted 10 of them not understanding how many of the little blighters each plant could produce.  Well we ended up with over a hundred. We had them fried, baked, roasted, boiled (yuk), stuffed along with gallons of soup and numerous jars of chutney.  In essence we were courgetted out.

Last week I played golf with some one I had never met before. He ran his own private company and was a keen gardener and allotment holder. At the 19th afterwards we were chatting over a beer as you do and he nearly fell off his chair when I told him my courgette story. He was highly amused but it led to us spending the next hour and a half talking vegetables and gardens. We parted as new friends.

A few days later I had a phone call from him asking if I would be prepared to take over his accountancy and tax needs which of course I was more than willing to do. In addition I was asked to quote for his Allotment Society accounts, which has over 100 members. Potentially more than 100 new contacts.

The moral of this story is that it is important to read wide, learn wide, play wide and more than that be prepared to talk wide and outside perhaps your normal comfort box as you never know where your next client might come from.

By the way the courgettes are going in again this year.

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Passionate about making business development a profession not just a job. Built and sold a £40m group in less than 9 years. Doing it all again and loving it!

Posted in Guest, Relationships, Uncategorized
One comment on “Guest Post: Is it possible to win new business by using courgettes?
  1. Hosk says:

    Excellent story. I think this highlights the message Mike has been saying for a while about networking – give more than you get. Usually when you read about networking it usually goes down the line of being quite cynical, talking to only people who might be of use and plying them with your business card before quickly moving onto the next target rather than person.

    This blog shows you networking is about building up relationships with people rather than networking targets can result in success.

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Mike Ames

Passionate about making business development a profession not just a job. Built and sold a £40m group in less than 9 years. Doing it all again and loving it!

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