I am both thrilled and saddened by the amount of e-Christmas cards I have received this Festive Season. Thrilled because it is saving trees of course and also some of them have been very creative and fun to watch. Saddened because a fantastic opportunity to connect to your clients in a personal way has been missed.
Let me explain my thinking. Everybody likes to feel that somebody has gone to some trouble on their behalf; to be made to feel special. Any kind of hand-written note will do this but a well selected and personalised Christmas card is just the absolute best.
Running through a CRM database and ticking the names of people who you want your e-Christmas mail to go to is not really the same as a personal message written in your own hand with a nice ink pen. Plus the fact you can’t really fill your desk with emails unless you print them off and then that’s more dead trees.
Wishing somebody a happy Christmas alongside a shared experience from the last year; something you will be doing together in the year to come or just a simple “thank you” will really connect and reinforce a personal relationship.
I wrote mine last night. It took a couple of hours with Mrs Ames as my glamorous assistant packing the cards into the boxes. Not only is it a good thing to do but I really enjoyed thinking about the people I was sending them to.
It’s not too late, dear readers. Even if your firm has pressed the button and unleashed 10,000 emails into the Christmas ether you can still slip round to Smiths, buy 50 nice cards and send them to your special clients and hot leads. I promise they will appreciate it.
You know it makes festive as well as business sense.
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