How a small difference can have a massive effect


2% Difference is all it takes!

Did you know that humans and chimpanzees have only a 2% difference in DNA. In 2005 the University of Washington in Seattle sequenced the genome of our furry forebear and found him to be more of a sibling than an ancestor.

But that 2% difference accounts for penicillin, the space shuttle, computers, the Eiffel Tower and liquid soap whilst our hapless cousins continue to swing around in trees and throw poop at each other.

It just goes to show a little difference in composition can make a huge difference in production.

Why is this useful then?

Well, when we are trying to set ourselves apart from our competitors and rivals we always imagine  we have to be vastly different – we don’t. A little more organised; a little more proactive, a little more creative, attentive, focused, reliable and visible all add up to a very different person to the one that can’t be bothered.

Want to stand out from the crowd? Look for small differences and nail them.

About

Passionate about making business development a profession not just a job. Built and sold a £40m group in less than 9 years. Doing it all again and loving it!

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4 comments on “How a small difference can have a massive effect
  1. Allan Archer says:

    Love it! Absolutely right. Thanks Mike.

    Allan Archer
    Director of Customer Experiences
    07976 840246

    Changing the way businesses use, measure and buy legal services

    http://www.riverviewlaw.com

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  2. Delaan says:

    Thank you for your post Mike. I came across your website while researching Business Development blogs for an assignment from a class in Effective Business Writing that I’m taking, and was glad to have found it. I will be back on a weekly basis to read your posts; keep up the good work!

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Mike Ames

Passionate about making business development a profession not just a job. Built and sold a £40m group in less than 9 years. Doing it all again and loving it!

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