It comes down to one question that you need to ask of each client relationship you have:
“Can I send non-work related texts to this person and feel confident that they will reply?”
That’s it really.
- Yes – your relationship is where you need it to be. Keep it fresh and keep it active.
- No - keep the dialogue going, get to know them more and add whatever value you can. If nothing improves give the client to somebody else to manage; sometimes the spark just isn’t there.
You’re really seeking a client relationship which is 5% off being the same as you have with your friends. When you can pass the “Text-test” you’ll know you’ve reached it.