When does language become jargon?


Uncanny how accurate these fortune cookies can be eh?

Uncanny how accurate these fortune cookies can be eh?

If you’re in the circle it’s language.  One lawyer talks to another; one sales person to another; one ballroom dancer to another – they use words that they understand and feel comfortable with; enjoy using even.

If you’re outside the circle it’s jargon. Lawyer to non-lawyer, sales person to client etc. – use the same words as before but the layman doesn’t understand them. You’ve crossed the jargon line.

We all do it; nobody’s immune. We use our language, our words and our acronyms when talking to somebody who is out of our circle and we shouldn’t. Communication is being understood not just being heard – we’re not communicating when we use jargon.

Want to avoid alienating, frustrating and angering the people who count? Make sure you stay this side of the jargon line.

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Passionate about making business development a profession not just a job. Built and sold a £40m group in less than 9 years. Doing it all again and loving it!

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Posted in Communication, Customer Service, Presentation Skills

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Mike Ames

Passionate about making business development a profession not just a job. Built and sold a £40m group in less than 9 years. Doing it all again and loving it!

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