So why don’t people change then? 5 ways to make people develop.


So. You’re over weight; you know what to do (eat less and move more) but you’re still overweight.

You’re out of puff when you run for the bus. You know what to do (exercise for 20 minutes 3 times a week) but you’re still unfit.

Your clients aren’t as loyal as you would like and you know what to do (more contact and don’t be less than great) but they’re still giving work to the competition.

Here’s the thing. Change is not just about education. In fact that’s the easy bit. The hard bit, the bit that makes the difference is breaking one set of habits and replacing them with another. Tricky stuff.

So what’s the message here? Well just because you’ve sent someone on a course; circulated an email or held a meeting to explain what people should be doing there is no guarantee that they will work differently. In fact you can pretty much bet they won’t. Change needs an investment of time and nobody’s got any spare time to give.

If you want change try this as an approach: -

  1. Find out who is up for change and put all your effort into them first
  2. Build a framework to break and rebuild habits.
  3. Show people what you want them to be like.
  4. Make people accountable for change
  5. Ensure they free up some time in order to make the transition.
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Passionate about making business development a profession not just a job. Built and sold a £40m group in less than 9 years. Doing it all again and loving it!

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Mike Ames

Passionate about making business development a profession not just a job. Built and sold a £40m group in less than 9 years. Doing it all again and loving it!

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